Objectives
With all corporate events being held in Edinburgh, it is important to be clear when laying out the objectives. These objectives should tie in to any corporate goals, and the type of Edinburgh corporate event you have will be strongly influenced by the overall outcome you are attempting to achieve.
The objectives are often psychological, one of which is as a reward to your staff for a good year or to overcome internal rivalries between departments. One key choice you need to make is whether your aim is positive or negative. That is to say, are you trying to build on existing success and maybe reinforce much of the good that is being done? In that case, you should be considering rewarding your staff members with a morale-boosting time away from the regular old workshop and book an act from an entertainment agency. Perhaps you are you trying to overcome psychological barriers that hinder communication which would need to be approached in a different manner. If you are trying to build bonds between departments, then a circus act would be more beneficial for interacting purposes
Planning your corporate event in Edinburgh
Once you have the outline for your specific goals and decided on a particular approach, the psychology of any Edinburgh corporate event will need plenty of planning and coordination from the event planner such as logistics of transport, accommodation, activities, breaks and meal times.
Let’s suppose you want to build a better relationship between your management structure and the other staff. You can do this by mixing them into certain groups or perhaps sat beside certain people during a show. However, if left to their own devices they might sit with their colleagues and friends anyway, so you need to ensure a mixture, without it appearing too contrived. Certain acts will do this such as:
◾Circus acts like contortionists or mime artists.
◾Other entertainment agency acts such as magicians or Illusionists.
There may be other ideas that are more appropriate for your specific group. Whatever you decide to on, the important point is that you need to plan the psychology of the event as much as the logistics of the event.
The follow up
The psychological planning of your corporate event not only need to include the corporate event itself, but also what will happen afterwards.
A major problem with some corporate events being held in Edinburgh is that they can achieve a great deal on the day of the event, but as soon as people go back to their workplace, the environment can often invoke all the old behaviours. You might need to consider doings things such as:
◾identifying and removing boundaries and old markers in the working environment that could divide people into groups: desk arrangement and different dress code are examples.
Remember, when you plan your Edinburgh corporate event through your event planner, take these things into consideration so as to get the maximum impact from your effort and time invested into making your business a success.
